The Shifted Librarian - Shifting Libraries at the speed of byte
 Wednesday, May 26, 2004

Marco. Polo. location-based social software for mobile devices

"Now available in Austin, Boston, Chicago, Los Angeles, New York, Philadelphia, Portland, San Francisco, Seattle and Washington, DC.

Tell us where you are, and we'll broadcast your location to all your friends and let you know if any friends-of-friends are within 10 blocks.

Sign up and get started or check out the help section and phone bugs section to answer any questions you might have.

To learn about all the other wonderful things dodgeball can do for you click here." [via Gizmodo]

I've been keeping half an eye on Dodgeball because of its social implications (talk about being connected!), but I didn't pay as much attention since it was only available in New York City. Now it's going wider, and I'm pleased to see that Chicago is one of the new locations.

Sadly, though, it doesn't seem to work with the Treo 600. Clare, on the other hand, will have "tons o' fun" with this. It sounds perfect for teenagers, who - unlike adults - want to be found.

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"All Trust the Internet"

On a Mission: The New Internet Mission

"According to Nielsen, there are 31 million moms online. They're 38, tend to be married, are very smart -- college educated -- and are working moms. Moms forever have been key decision makers. What's interesting is how that translates to the Internet.

You have to be where they are online. In 2004, moms told us that they're spending more time online than watching television.... We did a lot of focus groups with moms. It's one of those time-saving devices. It simplifies their life, and that's what they're looking for when they turn to the Internet....

We arrived at four distinct segments: the Tech Nester, Mrs. Net Skeptic, the Yes Mom, and Passive Under Pressure. We got rid of that last segment because she's passive and a newbie, but we still ended up with 77% of Internet moms....

When we started really digging into the segments, we found that their similarities are more interesting than their differences. They were all after the same basic things. They want to simplify their lives. All trust the Internet. The Internet is where they turn to first. You don't have to have separate strategies to address each segment....

They all want information. They think the Internet is the most useful medium for accessing information. And as a source of entertainment, it came in number two. As it did for spending time with their kids. They've come to rely on the Internet. 84% said they would miss the Internet the most if it went away. It's the same with kids and teens." [Fast Company Now, via Lost Remote]

Although this article and the study are aimed more at marketers, it's interesting to read the results in the context of libraries. The need to do research, the desire for making life simpler, and the misguided trust of all things internet... how are libraries fitting into these womens' lives? Are they? There are whole trust circles online where libraries are nowhere to be found. How do we get there?

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No Library Books in iPodLibrary

Put Books on Your iPod

"iPodLibrary provides 'books' in the form of iPod notes for your reading in concert with listening pleasure during the morning commute (assuming you're not behind the wheel, of course).

Ideally suited to reference, sports and music info, guides and so-on, we now aim to make them available here at - and also aim to encourage as many people as possible to author their own and to submit them for distribution. All kinds of arcane and fun topics would work well... have a think.... "


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OQO 4 Real

40 Companies Are Test Driving the OQO

"OQO CeBitOQO has selected a lucky group of 40 major potential corporate customers to test drive the OQO Model 01. They are pretty confident and we can hardly disagree that 'OQO will sell every unit it can make during the first year or two.'

The Model 01 which measures 4.9 inches x 3.4 inches x 0.9 inches will, supposedly, be available in the fall. It will have a 1GHz CPU, 20GB hard drive, 256MB RAM, Windows XP, 800x480 Wide-VGA 5-inch screen, 802.11b wireless, Bluetooth, FireWire (1394), USB 1.1 and a digital pen." [Engadget]

Wow, it's real after all. I'd love for these to live up to the hype. Imagine the possibilities for mobile labs in libraries. Take your training on the go!

10:49:37 PM  |   Permanent link here  |    |   Trackback [] | Google It!