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* Monday, February 14, 2005

Blogging, PR, and Libraries

Last fall I encouraged libraries to treat local bloggers (local to their audience, be they students, residents, or employees) as they do other PR outlets. I’d been thinking about this for a while, but when I first said it out loud at the Internet Librarian conference and noted that everyone had local bloggers these days, there were skeptics.

You know how they always evaluate a movie’s potential by asking “how will it play in Peoria?” Well, check out Peoria Pundit and IlliniPundit.

Who else is getting in on the blogosphere? How about Os-blog, “the babbling of a 26 year old member of the DeKalb County (IL) Board?” The Utah House Republicans [via Phil Windley’s Technometria]? Even Bob Lutz, Vice Chairman at General Motors.

So who are your local bloggers, and how can you best get your library’s PR in front of them?

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