Viral Marketing Through Snowmen

"I thought I'd share a project we just rolled out here at the Orange County Library System in Orlando, FL. We have to suffer through winters with temperatures in the 70s, so we don't get to make snowmen. So to help promote some of our winter holiday resources and programming and allow Floridians to build snowmen, we've rolled out a virtual gallery that contains a Create-A-Snowman Flash piece. It's located here: http://www.ocls.info/virtual/galleries/holidays/winterholidays.asp

In this little Flash construct, people can build and save their very own snowmen, which will be displayed in a gallery that others can view. They'll also see a list of snowmen related resources. When the snowman is ready to be viewed, creators will receive an email with a link to their snowman that they can share with friends. The email also has the code for an image link that people can put on their blog or MySpace to show visitors their snowman. Hopefully, those people will then create their own snowmen and continue to bring people to the library's site." [WEB4LIB mailing list]