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* Monday, April 16, 2007

20070416-01 Web 2.0 and What It Means to Libraries

Lee Rainie

showed Ask a Ninja video from YouTube about podcasting
gave some history about Web 2.0 (O'Reilly, web as platform, community, etc.)

6 hallmarks of the Web 2.0 world that matter to libraries (based on Pew data)
it's clear that something big is changing on the internet, whatever you want to call it
1. The internet has become the computer
the number of American adults who use computers is almost undistinguishable from the number that use the internet (around 75%)
at the same time, bandwidth is increasing
142 million internet users
- 75% of adult population uses internet
- 93% of teenage population uses internet
96 million using always-on, high-speed connections
- dramatically different users
- 89% of online teens have access at home
- 75% have internet access at school
- 70% go online from a friend or relative's house
- 50% have gone online from a library
people are walking around with internet more
Implication: broadband makes web a destination, a more attractive place to be
people are just hanging out there, no grand purpose to their work
- 43% say they spend some time online just browsing for fun for no particular purpose
Implication: a lot more people use the internet every single day
Implication: broadband makes video a big part of the internet experience, complementing text
- 85% of young broadband users have watched online video
- 62% have watched YouTube videos
- 19% have posted videos
very anxious to see amateur video, as opposed to adults
attracted to the internet because the YouTube recommender system helps them find interesting and fun videos

story in the morning paper that we don't know as much as we used to
but the highest correlation for knowing what is going on in the world is watching Daily Show/Colbert Report

Implication: broadband makes people's itnernet use more social, they're sharing more stuff
- 67% of teens play games online with others
- 51% of young adults and 67% of older teens share photos on the internet

2. Tens of millions of Americans, especially the young, are creating and sharing content online
55% of online teens have created their own profile on a social network site like MySpace or Facebook, twice the number of adults (20%)
releasing a new report about this on Wednesday
in most cases, kids are being pretty shrewd and have learned to manage their personal information online
SNS profiles: "switchboards for social life"
older teenage girls are much more likely to have profiles and use all of the features than boys
kids understand the difference between friends and "friends of friends" and they treat them differently
content creation - much of it is photos (51% of young adults)
- they want comments on their photos and add them to others'
37% of all users have posted photos
cell phone and digital camera are important forms of communication now
39% of online teens share their own creations online (artwork, photos, stories, videos), as opposed to 22% of adults
33% are tech support for their families, groups, friends, school assignments, etc.
28% of teens have blogs, 33% of college students, 12% of adults
vast majority of bloggers are publishing intimate, authentic information about their lives for a small audience
27% of online teens report keeping their own personal webpage (14% of online adults)
26% say they remix content they find online into their own artistic creations (9% of adults)
- includes Photoshop and mixing images, music, etc.
19% of online young adults have created an avatar that interacts with others online (9%)
15% of young adults internet users have uploaded videos to the web (twice as many as adults)

if want to attract these kids, have to offer them tools for creating things with you, game with you

3. Even more internet users are accessing the content created by others
Long Tail audience for all that content people are creating
46% of young internet users read blogs
44% of young adults internet users seek information at Wikipedia sites
- accessing new information content
college students use it a lot, well-educated people use it a lot
what we don't see is that folks think Wikipedia is the end-all-be-all for information
if they are stumped after checking Wikipedia, they'll ping their social network
one of the big stories about the importance of the internet in peoples' lives is that they are turning to human beings to help validate and assess the credibility of the information they got from the internet
14% of young users have downloaded podcasts

4. Many are sharing what they know and what they feel online and this building conversations and communities
33% of young adult internet users have rated a person, product, or service online (, amazon, amIhotornot, etc.)
32% of online young adults have tagged online content
25% of younger internet users have commented on videos (as well as on photos and blogs)

5. Tens of thousands are contributing their knowledge and power to commons
40%+ of itnernet users participate in peer-to-peer exchanges
- 10,000-30,000 active developers in the global open source movement
- Millions participating in grid computing

6. Online Americans are customizing their online experiences thanks to Web 2.0 tools
rearrange material in the way they want
40% of younger internet users customize news and other information pages; half are on speciality mailing lists
1/4-1/3 of younger ineternet users get RSS feeds
RSS now is so directly built into things that most people don't even know they're using
difficult for Pew to measure this anymore

5 issues libraries and all online participants must struggle to address
from library blogger Pam Berger (
1. navigation - transitioning from linear to nonlinear in format
big challenge for information searches now

2. context - learning to see connections between disaggregated content
users themselves are highly contextual users
the nature of their search influences what they will use and you have to understand that
the level of trust the person has is important
have to think about this plus their technology environment
will serve differently the same information need from a blogger/video user and someone who isn't

3. focus - practicing reflection and deep thinking
"continuous partial attention" means focus becomes a major issue
the most abundant time for people to come up with new ideas is when they are in relaxation mode

4. skepticism - learning to evaluate information
need for media literacy

5. ethical behavior - understanding the rules of cyberspace
when is it okay to have a cell phone conversation in a public place?
when can you shut off your phone and be unreachable and not tick off your friends?
privacy and disclosure - mismatch between the ability to publish anything and everything but people forget that all of that is out there for good

showed the Web 2.0 video from KSU professor

"the web is us"

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