"Due to the way Google has captured our collective attention in the simplicity of delivery and the excellent results in locating documents across the web, people who are truly 'googlites' have begun working words into our vocabulary. Primarily this expresses their feelings of belonging and oneness to what is considered to be an excellent search engine. Amongst others, there are the verbs 'googling' (appears 19,800 times in Google Search), 'googler' (3,850), and recently I found 'The Art and Science of Googlology' ('googlology' appears 5 times in Google Search).
Googlology is the study of origins, history and structure of Google....
I would like to put it forward that this study be one of the central elements of this site along with the matter I will be bringing forward tomorrow Googlosophy. In bringing forward the term 'Googlology' I seek that we can shortcut some of our previously long descriptions necessary because we were foundering in obtaining a term to point at things associated with Google -- the super electronic text. It is inside the electronic text of Google that we find the Google Village where caricatures, icons and listings of you and I reside that make up the searchable world of Google. Googlology is therefore the study of how you and I are represented in this text and how the structure of Google makes meaning in the wider context of the complete Internet.
This study is not only a great new place to construct theory, it is also a place to apprehend electronic reality. This is the study of Googlology. Enjoy as we proceed." [Google Village]