Marketing communications agency EuroRSCG has just published its Top 10 Trends for the coming year via a Press release and the methodology includes a panel of the company workers in 75 countries.

Some points are very interesting in terms of smartmobbing :

"- Forecasts (are) focusing on increases in "people power", self-indulgence, and counter-reactions to globalization.

- Hot Spots and E-Wear: The wireless revolution will expand further in 2004 thanks to the growth of "hot spots," or public spaces in which wireless Internet connections are available. Technology research company Gartner estimates that the 29,000 hot spots in North America today will leap to more than 50,000 by the end of 2004. We'll also see technology integrated into our wardrobes, with pockets designed to transport our portable gadgets. So-called "e-Wear" already on the market include the Levi's Dockers Mobile Pant."