Disney Challenges Town Library's New Mouse Logo

"Walt Disney Co. officials have until July 30 to decide whether to challenge the Genesee District Library's mascot for an alleged similarity to Mickey Mouse.

Last summer, the library submitted a trademark registry request with the U.S. Patent and Trademark office for 'Book Mouse,' a blue, large-eared rodent wearing red-rimmed glasses and a backpack. Book Mouse appears on bumper stickers and in coloring books, and even marches in local parades.

In April, Disney got a 90-day extension to consider challenging the Book Mouse trademark." [The Daytona Beach News-Journal, via LibraryPlanet.com]

Addendum: A local news broadcast picked up the story and did a great job with it, including some copyright infringement of their own! You can watch the video online until June 29 (I think), although maybe a letter writing campaign would get them to leave it up permanently! (Requires the free Real player.) Note that the Library District is in Michigan, the article is in a Florida newspaper, and the broadcast segment is from the area Michigan ABC affiliate!