"According to a study released today by market research firm Odyssey, 31 percent of online users over the age of 16 - which translates to over 40 million U.S. consumers - have downloaded or transferred music online in the past six months.
Odyssey said respondents reported an average of 11 downloads or file transfers per week....
Fifty-three percent of online users under 30 said they have transferred or downloaded music in the past six months. However, because 20 percent of online users over 30 and 14 percent of those over 45 said they also have swapped music in the past six months, Odyssey said such behavior, 'is not something that this large base of young consumers is likely to outgrow over time....'
Odyssey said the recording industry should offer services that allow consumers to create their own "play lists" of songs, and transfer ("burn") the music to their preferred format. The firm said 60 percent of U.S. households have some interest in subscribing to such a service.
'The industry has taken so long to respond that an entirely new set of expectations has been created,' Nick Donatiello, president and CEO of Odyssey said in a written statement. 'Now record labels will have to climb walls that they are allowing to be built.'
The study said the music services offered by the record companies, such as MusicNet and Pressplay, do not meet the needs of consumers. Odyssey dismissed those services as something that solves the industry's problems, but does not meet consumers' needs.
What people want, the firm said, is to own, control and customize their music....
'We're seeing a sea change, and from the consumer perspective it looks as if the industry is still out shopping for boats,' Baenen added." [NewsBytes]