"In 1999, Spielberg convened a three-day think tank to pick the brains of 23 futurists about likely changes technology would bring during the next 50 years.
'The futurists that I assembled around that table didn't agree with each other on every point, but one of the several things they did unanimously agree on was that the entire advertising industry is going to recognize us as individuals, and they're going to spot-sell to us,' Spielberg said. 'They will sell directly to you....'
In one key scene in "Minority Report," detective John Anderton, played by Tom Cruise, is fleeing agents of the Pre-Crime police unit chasing him for a murder he is foretold to commit. As he runs down a street, electronic billboards scan his retinas and hurl personalized pitches his way....
In the future, it seems, the eyes are the window to the wallet....
'It's amazing how events have caught up with us after Sept. 11,' said Alex McDowell, the production designer for "Minority Report" who began imagining the world of 2054 in 1998.
'We know we want security, and we're willing to give up some of our civil liberties to have that,' he said. 'And Pre-Crime is really, in the end, the total loss of civil liberty. That's the extreme of it and the consumer-driven part of the film is the parallel extreme.' " [Excite News, via LibraryPlanet.com]
Thursday, June 27, 2002
